Floway Services becomes the official technical and sales partner of Eldrut Automatics & Premium Vending in Latvia and the Baltics
From March 1, Floway Services has officially become the full technical and sales partner of Eldrut Automatics and Premium Vending in Latvia and the entire Baltic region. This marks an important milestone both for us and for every business involved in fresh food retail, meal-prep production, and automated food distribution.
Eldrut is one of Europe’s most advanced manufacturers of premium‑class vending systems — including the FoodBox platform, which has already proven itself as a reliable, hygienic and high‑capacity solution for fresh food vending. With this partnership, Floway Services becomes the central point for sales, installation, maintenance, spare parts, warranty service, and long‑term support for all Eldrut solutions in the Baltics.
This is more than a partnership. It’s a step toward building the strongest fresh food vending ecosystem in Northern Europe.
What does this mean for existing food vendors?
1. Faster service, local support, real people
Until now, many food vendors relied on remote support or third‑party technicians. From March 1:
all diagnostics
maintenance
repairs
spare parts
software configuration
upgrades
are handled locally by Floway Services.
This means shorter downtime, faster reaction times, and predictable service quality.
2. Access to the full Premium Vending product line
Food vendors in Latvia and the Baltics now gain direct access to:
FoodBox Premium (fresh food vending)
FoodBox Modular (expandable up to 200 boxes)
HotBox (hot meal vending)
ColdBox (deep‑chilled solutions)
Outdoor‑ready vending systems
Custom branding and LED modules
All systems are delivered, installed and serviced by Floway.Services
3. A new standard of food safety and quality
Eldrut vending systems are built specifically for fresh food, not snacks. This means:
precise temperature control from –22°C to +85°C
FIFO product rotation
expiry date monitoring
DAS air purification
stainless steel construction
HACCP‑ready design
For food producers, this means lower waste, higher safety, and more consistent product quality.
4. More locations, more revenue, more visibility
With Floway Services as the regional partner, food vendors gain:
help with location scouting
integration into Floway’s existing retail network
support with permits and installation
co‑marketing opportunities
access to new corporate and public sector clients
This opens the door to offices, universities, hospitals, sports centers, industrial parks, and 24/7 public spaces.
5. EU funding becomes easier
Floway Services now provides consultations:
project documentation support
technical specifications
cost breakdowns
justification texts
ROI calculations
This makes it significantly easier for food vendors to apply for, for example, LAD LA20 funding, where vending systems qualify as assets for the sale of local products.
With up to 65% co‑financing, fresh food vending becomes accessible even small producers.
What opportunities does this create for the market?
A new era of 24/7 fresh food availability
The Baltics are ready for a shift from traditional canteens and cafés to automated, hygienic, always‑available food access. This partnership accelerates that shift.
Growth for local food producers
Meal‑prep companies, cafés, bakeries, sushi producers, salad makers — everyone can now scale without opening new physical stores.
Better food access in public spaces
Hospitals, schools, sports centers and transport hubs can finally offer safe, fresh meals around the clock.
A unified ecosystem
Floway Services now connects:
vending technology
installation
maintenance
logistics
branding
digital management
and location development
into one seamless service.
Why this matters
This partnership positions Floway Services as the leading fresh food vending integrator in the Baltics — with the strongest technology, the best service infrastructure, and the widest vision for the future of automated retail.
For food vendors, this means:
more stability
more opportunities
more revenue
and a partner who understands both technology and food culture
Fresh food vending is no longer a niche. It’s becoming a core part of modern food distribution — and Floway Services is now at the center of it.